Renault Koleos Forum

In Großbritannien will Renault versuchen, mit einer "aggressiven Strategie" verlorene Marktanteile zurück zu erobern.

Auch unser Koleos hat dort - ebenso wie der neue Laguna - die Erwartungen nicht so ganz erfüllt (ziemlich weit unten im Text).

Hier der Text in Auszügen (der Link funktionierte leider nicht):

Renault
is vowing to bounce back from a difficult couple of years in the UK
market, targeting a resurgence to a 5% market share rather than the
lowly 2.5% it currently manages.
“Our brand and activity has
slightly declined, and not only because of the market but because of
some performance issues, and we have to try and restore the efficiency
of the system and try and catch a higher market share in this region,”
said Jerome Stoll, Renault’s European sales and marketing and corporate
sales boss. “The brand has also been a little bit damaged for different
reasons in the past and we have very strong arguments today to lift the
brand in the eyes of the consumer. Design and quality have improved a
lot.


Stoll confirmed that the French brand will continue in the upper
medium sector. “We have to offer product in this sector. OK, Laguna is
not as successful in the UK as we could have expected and true we have
difficulties with products such as the [small 4x4] Koleos,” he said.
“We have to work on proper reasons with surveys and data not just
opinion to understand why customers are not coming to the showroom at
the level we want.
“Renault will not get out of these segments just because we have phase difficulties.”
aus: BusinessCar vom 12. November 2009